Technology industries are maturing and facing new challenges. Whether in PCs, telecommunications equipment, or software, the early product-driven and market development stage has evolved into a much more complex and competitive environment. Today, shortened lifecycles and extreme price pressure drive technology players to develop far more sophisticated strategies for differentiation and value capture. Successful business designs and effective operations rest on powerful analyses and team-based initiatives. Solutions range from product line streamlining (SKU reduction) to globally-optimized networks of contract manufacturers and well-aligned sales force organizations. Norbridge’s capabilities in this space include:

• Strategic business design
• Cross-geography organizational integration
• Global product sourcing and business process outsourcing
• Supply chain optimization

Please see our Case Studies for selected examples of our work.

Norbridge staff have conducted numerous projects for large and small technology companies. These typically involve complex issues that require both strategic and operational innovation. They often entail global or multi-continental integration of organizations, processes and cultures.