Case Study - Developing Market Positioning for a Third Party Logistics Business
For a major corporation, we worked with management to develop a strategy for its "third-party logistics" (a.k.a. "3PL") subsidiary. The third party logistics marketplace includes outsourcing of services for warehousing, transportation, and other supply chain-related activities.
Approach
We conducted a detailed review of the third party logistics market with three primary goals:
Value Added
The project resulted in a detailed profile of the industry, including historical/projected market growth, market segmentation and competitive dynamics. Competitive positioning and expected financial attractiveness were reviewed in detail for the client's subsidiary. A variety of strategic alternatives were identified and evaluated including market expansion and business divestiture. The client is currently using the information to finalize and implement its third party logistics strategy. |
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