Brian Machinist is a Principal at Norbridge specializing in strategic planning, corporate development and marketing in the pharmaceutical, biotechnology and medical device industries.

Examples of his project work include the following:

• For multiple US pharmaceutical companies, evaluated strategic options to maintain or grow existing therapeutic area franchises or diversify into new therapeutic areas including acquisition analysis of external products and companies.
• For a major US pharmaceutical company, worked with marketing management to implement a new marketing initiative to align sales and marketing resources and tactics with regional market dynamics.
• For a US specialty pharmaceutical company, created a financial model to evaluate positioning strategies for the launch of a new product within an existing franchise.
• For a major US pharmaceutical company, designed and implemented a reporting system to enable tracking the performance of its product portfolio across multiple channels and customer segments.
• For a US specialty pharmaceutical company, created a financial model to maximize financial performance of a multi-product franchise facing generic competition.

Prior to joining Norbridge, Mr. Machinist was a Manager of Corporate Development at AVEO Pharmaceuticals. Mr. Machinist received his BSE from Cornell University, MSE from the University of Connecticut at Storrs and a Masters of Business Administration with distinction from The Johnson School at Cornell University.